23 Φεβρουαρίου 2023
With the slogan “We are all Patrassians during this season”, GEFYRA supports the Carnival of Patras (but also the need of responsible entertainment during the festivities) as a sponsor and an active contributor to the success of the well-expected organization of this year.
Further to the purely sponsoring support, the company is proceeding to initiatives strengthening the impact of this yearly institution and the attraction of visitors to the greater area, combining communication through corporate social media (i.e. video and banners with the main slogan), posters at the booths of the toll-station of Antirrio and occasional references to road safety on the electronic billboards of the Bridge.
Except for focusing on the carnival itself, the concessionaire of the “Charilaos Trikoupis” Bridge, under its quality of a member of the Road Safety Institute “Panos Mylonas” propels to drivers its message for responsible entertainment:
JOY & CARNIVAL GO TOGETHER – ALCOHOL & DRIVING DON’T
For this special initiative, GEFYRA’s CEO, Mr. Panos Loukas stated “It is our choice to actively support the promotion of regions surrounding our project by supporting activities of cultural and touristic interest, like these of the Carnival. At the same time, as a company having the responsibility of a modern road infrastructure, but also as a member of the VINCI Highways network, we consider as necessary to promote road safety and remind to drivers that driving and alcohol don’t go together”.
Watch the video :